In Venezuela, the war for the hearts and minds of its citizens is now in full swing. With the imminent launching of the government-sponsored Televisora del Sur (Telesur), network control of the country’s existing media, including Univisión and CNN en Español, might sorely be put to the test. According to plans, the network will start transmitting in late June or early July and will offer news and opinion programming 24 hours a day. For journalists now being recruited by Telesur, the creation of the network is long overdue. “Telesur’s reason for being is the need to see Latin America with Latin American eyes,” said Aram Aharonian, its new director. “It’s our right to have our own vision of what happens in Latin America, and not what Europeans or Americans, or whoever, tell us about how we are, who we are.”
It is hardly surprising that this new project is being launched by the Hugo Chávez administration. The Venezuelan leader has been particularly concerned with increasing his country’s political and cultural independence from Washington.