Pro-Israel Campus Tactics and Branding

As a social movements scholar, I find this expose’ of Pro-Israel campus tactics pretty rich. It has fun lessons for scholars of branding as well.

 How do you silence your profs on a political topic? Accuse them of “academic malpractice.” “The current campus environment is much more sympathetic to charges that teachers are not satisfactorily teaching their subject.”

 Who can you co-opt? The ancient, entrepreneurial, anti-Muslim East Indians, & South Koreans. Enemy (other than profs) to be silenced: Latinos. Embarrassing ally: Evangelicals.


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