“The fullest possible appreciation of pleasure creates a need for the prudent management of the flow of pleasures over time, and for a mental grasp of the art of living.”
Marx’s dissertation compared the Epicurean tradition favorably to the Skeptics. Marx used Greek materialism to found his socialist humanism.
Marxist materialism is elaborated by Mandel (D Henwood found this):
Ernest Mandel, Late Capitalism, pp. 394-396: 6.
“…Marx fully appreciated and stressed the civilizing function of capital, which he saw as the necessary preparation of the material basis for a ‘rich individuality’. The following passage from the Grundrisse makes this view very clear: ‘Capital’s ceaseless striving towards the general form of wealth drives labour beyond the limits of its natural paltriness, and thus creates the material elements for the development of the rich individuality which is as all-sided in its production as in its consumption, and whose labour also therefore appears no longer as labour, but as the full development of activity itself, in which natural necessity in its direct form has disappeared; because a historically created need has taken the place of the natural one.’
For socialists, rejection of capitalist ‘consumer society’ can therefore never imply rejection of the extension and differentiation of needs as a whole, or any return to the primitive natural state of these needs; their aim is necessarily the development of a ‘rich individuality’ for the whole of mankind. In this rational Marxist sense, rejection of capitalist ‘consumer society’ can only mean: rejection of all those forms of consumption and of production which continue to restrict man’s development, making it narrow and one-sided. This rational rejection seeks to reverse the relationship between the production of goods and human labour, which is determined by the commodity form under capitalism, so that henceforth the main goal of economic activity is not the maximum production of things and the maximum private profit for each individual unit of production (factory or company), but the optimum self-activity of the individual person. The production of goods must be subordinated to this goal, which means the elimination of forms of production and labour which damage human health and man’s natural environment, even if they are ‘profitable’ in isolation. At the same time, it must be remembered that man as a material being with material needs cannot achieve the full development of a ‘rich individuality’ through asceticism, self-castigation and artificial self-limitation, but only through the rational development of his consumption, consciously controlled and consciously (i.e., democratically) subordinated to his collective interests.
Marx himself deliberately pointed out the need to work out a system of needs, which has nothing to do with the neo-asceticism peddled in some circles as Marxist orthodoxy. In the Grundrisse Marx says: ‘The exploration of the earth in all directions, to discover new things of use as well as new useful qualities of the old; such as new qualities of them as raw materials; the development, hence, of the natural sciences to their highest point; likewise the discovery, creation and satisfaction of new needs arising from society itself; the cultivation of all the qualities of the social human being, production of the same in a form as rich as possible in needs, because rich in qualities and relations – production of this being as the most total and universal possible social product, for, in order to take gratification in a many-sided way, he must be capable of many pleasures, hence cultured to a high degree – is likewise a condition of production founded on capital….”