The Chronicle for Higher Education would not let me post this response to a 2018 article advertising edu-software:
“Won’t Someone Please Think of the Children” (WoSPThoC) is the most effective frame in which to market digital education and labor surveillance technology, and I can recognize a resonant, gendered application of moral discourse on behalf of American managerial talent’s competitive position in that dynamic international software market.
I am disappointed, however, when there’s a wasted marketing opportunity to overlap WoSPThoC with Anti-Racism TM and Positive Psychology. Anti-Racism TM has been deployed effectively in previous and concurrent Anglo-American welfare budget privatizations, K-12 privatizations, and in the development of militarized Open Borders-carceral labour markets, while newer Positive Psychology enjoins everyone to be their very best selves, extend their credit, and cooperate fully with private property and its paternal guardians.
We should not miss opportunities for discursive reinforcement in a booming market such as post-secondary education budget mining. I would like to suggest my innovative advisory, consultant, and Influencer expertise to any post-sec market development team that may be monitoring this promotional spot.