Conservative Social Reproduction via Social Media

 

Social media and capitalist dispositions

Another medium for classic conservative social reproduction strategy

I don’t like engaging with liberal wonk and pop culture fetishes, including neophilia, but where I work, there’s a lot of both engagement with and promotion of their baby, psychologist Jordan Peterson. So I’ll mention this as a case of how social media is crude and stupid, and entwined with crude, stupid professional comms. So, meet the new boss, same as the old boss.

Jordan Peterson is a successful academic psychologist whose academic years are mostly behind him. When I say that, you may key in on “successful,” so I should underscore that the framework here is: he is a psychologist. His scientistic theory of natural human inequality is founded on his belief that humans = invertebrates (to be precise: lobsters). As Zach Beauchamp (2018) has helpfully clarified,

The relationship between human and lobster brains is outside Peterson’s area of academic expertise. Experts in the field who have evaluated his claims have found them lacking, as lobsters’ and humans’ neurological systems are radically different. One important distinction is that humans have brains and lobsters (technically speaking) do not.”

It seems to be absolutely standard in Psychology, the belief that human dispositions are both fixed by nature and best represented by random animal behaviours. I can never get over the Psych PhD dissertation defense I guest chaired where the data on human motivation came from intermittently observing four (4) goldfish. That is just the stark, raving insane way that psychologists understand human behaviour. I think they feel such equivalences are scientific? Because animals are natural? Only through anti-liberal arts disciplinary siloing can a discipline get away with such validity-trashing scientism. The crass, anti-biological illogic makes you want to stab yourself in the eyeball. Science: Humans are vertebrates, have brains, and those brains are big because we are radically social, and humans have mostly lived in egalitarian relations.

Peterson has produced psychology studies of personality. He went into Psychology from undergrad Political Science because he felt political mass movement was pathological, and he was interested demagoguery, which he seems to have studied as a how-to guide. His affinity with academia is that he is drawn toward the organizing, civilizing work of the minister, which has gelled into political ambition at this late point in his working life.

You’ll recall that at the turn of the 20th century social-psychologist Emile Durkheim’s big project was to advocate for capitalist churches to organize people in liberal capitalist societies. Little did Durkheim imagine that this would not be a problem. Peterson once wanted to buy a church, before realizing that young people use Youtube as a church. Low, low fixed capital costs.

Like most psychologists, he has expertise in how to manipulate people, and he is an ideological extreme individualist and conservative. As a productive, professional, heterosexual family man, his flamboyant and domineering personality was given a very long leash in Psychology, a profession infamous for its long leash. And who could believe a Canadian is a fascist? Give that man-with-a-plan all the credit in the world, has been the reliable response to Jordan Peterson.

growls playfully

Like all conservative attachés to economic power, his conservative individualism is about advancing himself as a Philosopher King. He harvests status and wealth by delivering to the doorstep of socio-economic power a corralled and disciplined consumer, servant, and political constituency, young men.

While he is recognized for exclusively expressing (sometimes tearful) compassion at the plight of young men, advising them to sit up straight to be competitive, modeling for them both coldly interrupting and trolling and screaming explosively at opponents, Peterson organizes a constituency by manipulating a crowd’s anxieties and narcissistic defenses. The classic, proven conservative marketing pitch and collective platform, to men and youth in liberal societies is:

You feel your birthright entitlements are inaccessible; but you can get your shit together and be the ubermensch, like me, by joining my exclusive pyramid scheme of credit and cooperation, subordinated only to economic power.

Outside of this collective, we do not act in good faith; we do not extend credit, and we do not cooperate.”

Although this conservative sales script is dog-eared, a new generation of surprised-to-be-challenged-in-dear-old-capitalism proto-patriarchs arises repeatedly, ready to buy. Peterson himself was one of these, at an early age steered by Alberta librarians and teachers toward Ayn Rand and Solzhenitsyn’s The Gulag Archipelago inter alia, top sellers among the voluminous anti-egaliberte young-adult fiction hallowed in the English-language tradition, in the imperial, capitalist-slaver Anglo-American empire.

Conservativism’s patriarchal individualism works as exceptionalist flattery and a membership password signal; but the method is organizing a ‘password’-protected, ‘gated’ collective. It is a pyramid scheme, not unlike Tupperware or Avon, but not for busy, isolated 1950s housewives. This is for busy boys and young men, rightly terrified by the commodified competition and instrumentalism marketed through the corporatized university, and anxious to Get Theirs. Joining the network is for recognition, maybe cooperation and credit once you’re in. So continuing male socialization, abjecting the network’s abjected, feminized outside plays a much more important role than even at Amway.

Because the guru Philosopher King, Peterson, is fundamentally the organizing principle for a pyramid network, his various opinions on things outside his limited expertise–personality and the manipulation thereof, as well as navigating academia as an institution–do not have to be, and are not informed, consistent or coherent. This allows him to extend and retract radically inegalitarian conceptualizations here, civilized-comportment principles there, never providing the respect of sincerity, coherency, and consistency, never providing cooperation to interlocutors outside his church. You join his church, you buy and sell his pyramid-scheme commodities (Youtuberie; books; Patreon donations), you hoist his flags. Hopefully your new Peterson-brand friends will hook you up with exclusive financial opportunities at some point.

You know, because they’re rightfully gripped, young men are really hopeful in this regard. I used to watch my brother for years, desperately convinced that his young, pothead, Jewish scion golf-and-drugs buddy would at any moment hand over his family’s wealth so my brother could use it to make a dream bar. I hate to give away spoilers on what eventually transpired there, after years of immovable faith and diligent planning on my brother’s part, but No. No. Nope. Never. No. Capitalism. You can search high and low, but no transgender politeness ever intervened to cause the inevitability of my brother having to settle for a respectable if not blingy career with UPS.

soup

Dude: “We had so much in common: Soup, pot, golf, contempt for women. Why didn’t he open his trustfund to me? To this day, it is a baffling mystery.”

Capitalism: “Dough$ before Bros.”

Peterson is a conservative, and that’s not just about stepping into the Philosopher King ideological organizer role. He’s also a Canadian from oily Edmonton, Alberta, selected for by Anglo-American immigration policy and raised to base all his ideas on a toxic, facile, historically-invalid equation of genocide with egalitarianism. He’s a psychologist, so his political ideas and historical and biological knowledge are on the same level as your average Engineering or Econ 101 student, but he tells a beautiful, familiar tale for such primed audiences, reassuring them that everyone is compleat in conservatives’ eyes, there is never any need for human or intellectual development, just male hardening.

Male hardening. Psychologists sure understand markets.

Peterson’s captivating tweak on the Classic Conservative Marketing Script: ‘In this, our magical land, inegalitarianism is biologically natural; we know because lobsters = humans. Then communism came along to deaden everyone who was otherwise living peacefully in a natural, inegalitarian daisy field. After we bravely, heroically disappeared the communists and thereby buried in Davey Jones’ Locker the unnatural notions of human development, egalitarianism, and democratic social construction forever, “Underground Communists,” AKA postmodernists oozed up to disseminate the devilish notion that (non-class-based, capitalism-compatible) equity and social construction (or at least transgressive textual interpretation) are still legit. RALLY TO ME (Specifically: my Patreon account, political warchest), JUNGIAN WARRIOR IDEAL-TYPES, AND WE SHALL RID THE UNIVERSITY OF TERM PAPERS! In their place, you shall have a totally-gameable, purchasable test bank from a major textbook sales firm in which I have a not-inconsiderable financial interest. ALL SHALL LOVE ME AND DESPAIR!’

Peterson sashays this conservative conspiracy slur in the face of the empirical fact that the post-1968 poststructuralists and postmodernists have nearly all been avowed Commie Hunters, like him. The communists were not disappeared by conservatives working alone, much as conservatives are in fact deeply, madly into mass killing, and would love to take the credit. All those pomos ever wanted was to choose and be chosen by (free-ish market) meritocracy. But even that is, in the last instance, another ancient enemy of conservative entitlement.

So Peterson is another Commie Hunter, but since his Cold War youth, the commies have been successfully hunted down in Anglo-America (Yay, elite/objective freedom!), and he’s reduced to hunting capitalism-compatible ladies, transfolk, and people of color in universities, as the scapegoat cause of young white males’ anxieties. Not the Chamber of Commerce seated on the university Board, nor the parasitical university administrative management and marketeering overhang, all redefining the university as a commodity mine, and students as Tuition Units. No, for those obvious sources of anxiety are powerful, and thus existentially right in the conservative mind. No, the scapegoat for the grand conservative politics of fear will be scholars, professors and fellow students. Peterson’s branded Lobster Crusade no doubt seems deeply relevant to 19-year-old undergrads and their dealership-owning Chamber of Commerce dads.

Okay, compared to hunting Real Commies, this may be a bit of a pitiful hunting ground, more drone practice than WWI trenches, but, dammit, it’s where the boys of summer are at, and–take heart!–there is a respectable market for the hunt. For there are Sexual Enemies who have gone through university civilization, and (though professional men of course generally only reliably provide income-generating professional opportunities to other men) these lady-pretenders have snagged some decent-paying jobs, and potentially could be shot, bagged, and cleared out, so that…ah…so that the youthful members of a special frat collective should forever be free of education for democratic development (“Democracy is hard!”–Ken Doll.), leaving the struggle through adversity to the Weak, and (this is where we make another brave, brave logical leap) instead may be restored to easy, exclusive ownership over that income stream that ideally should be theirs by patriarchal and slaver social contract…if not actual capitalist relations, where dividing and playing workers off against each other is the name of the game. Surely, all the conditions for the Petersonian Longleash Utopia are coming into place–Soup, pot, golf, contempt for women! Psych! Let us wait with ‘bated breath for the Treasure Island bank vaults to spill open for the Lost Boys, while Jordan Peterson nets himself a fat Tory sinecure.

The usual suspects–conservatism’s target congregation/army of energetic, competitive, anxious, entitled men, hugely frustrated on capitalism as it is founded upon the private property principle of scarcity, and thrilled to be urged to scapegoat to avoid a real fight with  men of truly exclusive power and their armies (So hard, the lobsters.)–these are Peterson’s devoted congregation.

Similarly, a wider liberal media and audience beckons, catches, and hangs on, fascinated over bits and snatches of Peterson’s whirling, hodge-podge opinions, much as they catch and fetishize the floating values that occasionally attach to liberalism–toleration and inclusivity, civilized comportment and politesse, self-actualization, professionalism, Merit and Competence, entrepreneurialism, equity, commodity scientism, accountability, etc.

Snatching at and clinging to these unmoored bits, loving them because they are optional, elective, all about the virtues of choice and taste, liberal communications professionals adore the conservative Philosopher-entrepreneur King, because he has a market locked and loaded, because he is a proven, credentialed meritocrat (because he has a market and institutional credentials), and because he talks to them not of his expertise, or even his message of a capitalist patronage settlement for young white heterosexualish men, but of uninformed, incoherent, politicized opinions on random but sexy topics.

Experts on Canadian law said that Peterson was misreading the bill — that the legal standard for “hate speech” would require something far worse, like saying transgender people should be killed, to qualify for legal punishment. This is an early example of what would become a hallmark of Peterson’s approach as a public intellectual — taking inflammatory, somewhat misinformed stances on issues of public concern outside his area of expertise” (Z. Beauchamp 2018)

Legal opinion? Hey, let’s talk to the chatty Ayn Randie with a PhD in Personality Psychology! He comes with his own market of vigorously-typing/rape-threatening youth! My oil-industry-sponsored Wednesday lunch club at the Palm Room tells me that he’s the next Rob Ford.

Comms Pros hate and avoid scholarly experts talking about their expertise, because so often that expertise is not carrying the Chamber of Commerce’s brand message. Comms Pros’ job is to sell shit to a pre-manufactured market, and therefore they elicit insincere, scattershot opinions flying out of a middle-aged white male maw atop a shiny row of institutional brass. Incapable of distinguishing between liberalism and conservatism because clinging to the inessential bits of liberalism as evidence of their civility, incapable of admitting the conservative-friendly, but distinct, anti-democratic taproot of liberalism, absolute private property right, liberals accommodatingly provide conservative entrepreneurs venues to organize the conservatives’ own private Church of the Steep and Immobile Hierarchy. They beckon these conservatives to join them in conversations in which conservatives will not participate in good faith. Their Chamber of Commerce bosses smile on wanly.

The Youtubes overflow with reposted interviews between liberals and the conservative Philosopher-entrepreneur King, invariably labeled “Watch [conservative] Destroy Leftist Ladies.” No lefist has ever been permitted within 8,000 miles of a corporate teevee talking head job, what with that glorious Commie Hunt that perhaps you’ll recall. Never in the interviews is anyone actually ‘destroyed,’ because no one is ever talking about the same thing, or anything at all consistently. To non-congregationalists, the conservative misdirects and dissimulates. That’s what counts for conservatives as ‘destroying’ their opponent.

And it’s all win-win. Liberals love it because liberals are those people who are deeply opposed–for reasons of market and personal interest, and incentived and socialized disposition–to pursuing and advancing radical–rooted–informed and coherent ideas. Across the Pro Comms media, liberals celebrate Peterson’s yogi guru advice to the youth: “Harden up, lads, but don’t develop, and most of all, don’t change society. Leave it to the bosses.” Do you hear that? It’s the smell of paid liberal Loyalists creaming their pants throughout the land. God Save the Queen.

And so society will continue to oscillate between our dumb twin poles of, on the one side, dudes who’d rather punch girls (who won’t carry the dude’s own private genetic stock) than ever get serious, organize, and fight the actual capitalist manufactured scarcity and worker competition that is dividing and riding us all, and on the other side, the comfortable, networked liberals guarding absolute private property right with a whipped cream topping of meritorious taste and choice. For joy, all the livestock are lowing in their pens, and there is past & future wealth to be privately, exclusively extracted to the apotheosis of social and environmental irrationality!

Won’t someone please think of the children?

See also:

Peterson is a conservative organizer, by Bernard Schiff.

Pankaj Mishra’s critique of Peterson’s mystical “self help” youth conservative mobilization programme. Self-educated Mishra is sometimes an insufferable colony Anglophile snot; but Peterson’s mysticism is properly historicized in this critique.

 

The darndest things you find in social media

  1. Mobs of guys bitching about some moment’s published analysis.
  2. Mobs of rightwing guys shitting on some woman with a published analysis.
  3. Mobs of leftwing guys in the Instagrams or Reddits shitting on some woman with a published analysis.
  4. Rightwing guy snipers in the Youtubes comments section, announcing their intent to rape some woman who has given a speech.
  5. Young Darlin Brand Princess intellects promoting their brand whilst shitting on other intellectual women outside their promotional collective.
  6. Young male professional photographer Brand Princesses on the Instagrams anxiously defending the sanctity of their brand.husky convo
    Online conversations, but with more attractive, loving creatures

 

Findings: Social media engagement is for 2.5 purposes

a) Professionals with established markets hawking wares, enlarging their market.

b) An outlet for mental health problems.

c) Pack male sociality, which usually looks like mental health problems.

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Organization is the Mobilization of Bias

“(A)ll forms of political organization have a bias in favor of the exploitation of some kinds of conflict and the suppression of others because organization is the mobilization of bias. Some issues are organized into politics while others are organized out”

EE Schattschneider 1960: 71.


Arabia & the West: Painful Lessons from Media History

In the solid “The Arab Spring and the West: Seven Lessons from History,” The Guardian‘s Seamus Milne reaches into the British Pathe News Video Archive to recall the oil-dependent fundamentals of West-Middle East Relations.

1) The West never gives up its drive to control the Middle East, whatever the setbacks.

2) Imperial powers can usually be relied on to delude themselves about what Arabs actually think.

3) The Big Powers are old hands at prettifying client regimes to keep the oil flowing.

4) People in the Middle East don’t forget their history – even when the US and Europe (conveniently) does.

5) The West has always presented Arabs who insist on running their own affairs as fanatics.

6) Foreign military intervention in the Middle East brings death, destruction, and divide and rule.

7) Western sponsorship of Palestine’s colonisation is a permanent block on normal relations with the Arab world.

Pro Bloc v. Pro Monastery: On the Application of Social Movement Techniques

When pundits say they don’t understand what OWS is about, what that means is that OWS is a cross-(99%) stratification coalition of liberals and social democrats and the extremely marginalized and anarchists and socialists who are refusing to deny each other. That is to say, OWS is a functioning social movement bloc.

The unity of the opposing bloc of the 1% + its loyal hairy old man Teabag minions + its militarized police has probably helped to make the OWS bloc comparatively robust.

On the applicability of social movement techniques: 
Process-oriented communication

Barbara Epstein wrote a crucial book based on her study of the late twentieth century peace movement in the Pacific Northwest, Political Protest and Cultural Revolution: Nonviolent Direct Action in the 1970s and 80s, and Paul Lichterman wrote a study examining how social movement organization practices, such as a hierarchy-less organizational structure of empowered individuals, can put off key coalition partners and snuff out mobilization. Together these studies suggest that, under some circumstances, process-orientation can be at the root of social movement organizations’ ineffectiveness. The Epstein book in particular is a necessary read for people interested in social and political-economic change because it offers insight into the limits of prefigurative politics, and process-oriented communication social movement tactics–insight which corrects for the contemporary-era progressive community’s a-contextual idealization of these tactics.

Some cities’ Occupy movements this past fall have provided some support for the claim that perhaps the tactical innovations–including process-heavy communication techniques–can, in the context of adequate critical mass, effectively facilitate a coalition bloc. Elite concerns with predicting and managing social movement organizations are going to color how elite scholars look at social movements–for example in a too-short time frame. Perhaps the story is that it took people 40 years of practical R&D to innovate a social movement technique that can secure a bloc, but requires an adequate degree of preexisting critical mass to function as bloc glue and to ignite further mobilization.

This is to say that communicative process-orientation is a social movement technique that requires critical mass (cross-community participation) before it can be employed effectively. Without the critical mass precondition, communication process-orientation is not an effective social movement technique, see Epstein & satellite Occupy demonstrations without critical mass. Without adequate critical mass, process becomes counterproductive overkill as a social movement technique.

Without adequate preexisting critical mass, you’re left with a small, rather repulsive, and ineffective  assemblage of personalities that tend to get furiously frustrated in their failed efforts at micromanaging other people’s communication. But perhaps such a group can be more generously regarded as a sort of small monastery–not capable of mobilizing a movement, but monks of a social movement technique or two.

Iceland & Primitive Accumulation

Here’s Silla Sigurgeirsdottir and Robert H. Wade’s Monde Diplomatique article “Iceland’s Loud No.” Here’s a good English-language Icelandic journalist covering the transformation of private (capitalist) losses into public (working class) debt throughout Europe.

Iceland prosecutes predatory bankers, December 2011.

Iceland exits the recession, December 2011.

From November 2011:

 Deena Stryker’s adaptation of the Italian article “Iceland’s Ongoing Revolution” is on the alternative news, essentially arguing that Iceland’s response to the transformation of private investor losses into public (cross-national and cross-generational working class plundering) debt throughout Europe is not adequately covered by the English-language press. She argues that this may be because Iceland has been striving to find alternate ways to pay off British and Dutch investors, other than working through the IMF (like Malaysia did successfully in the 1997 East Asian crash), and Icelandic people have been working to reform their political system to prevent plundering capture by global financial capital.

 This is an important contribution because, first, the question for smaller-economy Western countries ultimately is: When Iceland/Greece/etc. govts are forced by global capital and larger-economy (more powerful) governments to strip wealth off their own citizens to pay off British and Dutch etc. investors, with interest, how much wealth will be transferred to the big-economy investors and their bankers?

 Those investors were gambling. If it were just an economic market, they should have to absorb the risks and take the losses of their own gambling. But economics is also political, because it’s about amassing and maintaining power. British and Dutch political regimes exist in capitalism to take up the sticks and guns and punitive trade strategies to make sure that there is all profit (growth) and no risk to British and Dutch investors, and by extension the bankers that served them–That the costs of Accounting-books economic “growth” are confined (inasmuch as is possible–Aye. There’s the rub.) to the Icelandic, Greek, Spanish, Irish, US, British, etc. tax-paying working-class. That Accounting-books economic “growth” (AKA unregulated, state-backed investment) is a successful wealth-plundering strategy (AKA primitive accumulation). In this way big economies hope to attract capital and stay big, and smaller-economy countries hope to ride upon and not be eaten by bigger ones.

 So there is the vital second question, which Ms. Stryker has tapped, of how much wealth transfer will be forced and must be conceded by various populations. This is an ongoing political fight involving: 1) the blackmail capitalist claim that the global capitalist economy cannot be restored until the wealth transfer is realized as exclusive private accumulation, 2) coercive and coerced enforcement of this transfer by governing regimes, and 3) many countries’ working class populations, their range of beliefs about how political-economies can work, and their capacity to resist and fight. It is necessary for liberationists and democrats to engage those working class political-economic beliefs, as Ms. Stryker is doing by gesturing to the Icelandic differences, if nothing else to raise a reflexive working class limit on predatory financial capitalist machinations around the globe. (Well, that’s the liberal ideal outcome. I can think of more ambitious outcomes.)

The carping about Stryker’s article in Iceland’s The Grapevine is about journalists’ endemic quick and dirty deployment of econ stats in service of political extrapolations, in the midst of ongoing political contention in Iceland. It’s nice that The Grapevine is clearing up the stats and reassuring Icelanders that le jeu n’est pas fait; but their critique  is not essential to Stryker’s argument. The constraints are similar; but there is a difference in the Icelandic popular political-economic imagination and strategies–a difference that, if not decisive, other working class populations need to see.

It’s not helpful when, as at The Grapevine, journos confuse bank relations with investors with the state guarantees to those investors’ powerful countries, and feed into conservative obfuscation of what is at stake in “bank bailouts.” Moreover, you can expect The Grapevine critique to be blown out of proportion by conservatives who are on the primitive accumulation warpath. Yet I do not think The Grapevine editor is conservative. His Davidsdottir recommendation (above) is helpful; and he and his commentators are right in urging Stryker to correct the article–if not to pay respects to more precise  Icelandic understanding of Icelandic political-economy stats and affairs, then to make her contribution  more robust to right-wing attack.

Confidence Game

‎”The confidence we experience as we make a judgment is not a reasoned evaluation of the probability that it is right. Confidence is a feeling, one determined mostly by the coherence of the story and by the ease with which it comes to mind, even when the evidence for the story is sparse and unreliable. An individual who expresses high confidence probably has a good story, which may or may not be true…(Y)ou should not take assertive and confident people at their own evaluation unless you have independent reason to believe that they know what they are talking about” Daniel Kahneman, “Don’t Blink!“, October 2011.

Chris Hedges Smacks Down Corporate-whore Media

Chris Hedges knows who he is and what he’s seen; he has the steadying background to summon the strength and call down liberal corporate-whore media. Watch him, on his feet, control this interview:

CBC: Called down, smacked down, served, pwned.
If you’re going to employ crude meat, do what the American and Latin American media does and at least get it fresh out of the sorority house.